Krum and Cool Infographics

In the book Cool Infographics: Effective Communication with Data Visualization and Design, Krum discusses the impact infographics have had on today’s society. He begins by distinguishing the difference between data graphics and infographics. Data graphics is a convention that has been used throughout history in many different ways to illustrate data in a condensed, legible way for the audience. Infographics is a style of data visualization that is more focused on telling a story with the data and reflects the same purpose as public speaking. He explains that the three main purposes of an infographic: to inform, entertain, and persuade the audience. This accurately supports the urgency of data collection in today’s society. He elaborates that humans have the natural instinct and yearning for gathering new information, as we are exposed to exemplary amounts of new information every day. This connects to Krums explanation on a human’s visual perception capabilities and how our brains are more responsive to information portrayed visually. Our minds also naturally detect patterns, so this establishes a sturdy foundation for infographics to be an efficient method of delivery for information. All of these findings have become more and more relevant, as Krum displays in a graph the exponential increase in times infographics have been searched for in the past couple years.

I find that this article very clearly corresponds to the other reading materials we have had in this course thus far. The other readings have been about the scientific understanding and rhetoric of specific visuals, such as lines and bar graphs, but this portion of the book generalizes why visual graphics is so effective with comprehending information visually. This also clearly defines how man has evolved to better understand infographics compared to regular data graphics and why. I think these general, yet relatable findings really connect everything we’ve learned in this class.

My question is, since infographics are becoming so predominant in today’s society, do you forsee them becoming as relevant of a convention as regular data graphs? Why or why not?


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