Manning and Amare- Visual Ethics

This article begins by talking about 3 different strategies for that can be used. These 3 strategies are decorative, informative, and indicative. Decorative strategies are used for evoking emotion. Typeface is an example of this. Ethical concerns come from this because making something overly decorated can take away from the information that comes from the visual. Indicative strategies are used to make somebody do something. And example of this would be bulleted lists or arrows because it provokes action.The authors explain that because this is promoting action, that indicative strategies have to really be aware of ethical concerns. Forcing something to do something without consent can be a breach of ethics. Informative strategies are used to promote understanding. Charts and graphs are an example of this because they help viewers to understand information. The article explains that ethics become a concern when decorative and indicative strategies get in the way of informative strategies. They don’t want the color and the font to be a distraction from the actual information that is being presented. The reading also explained that many people find a problem with Power Point because of this. In this article it says that the decorative strategies used by Power Point really take away from the information being presented. Basically, there needs to be a good balance.

I think this is a good example of a graphic being too focus on aesthetic appeal. This article just has a cool color scheme but it does not offer any real information. The text is very limited and there doesn’t even seem to be a point to it. But the color is engaging and draws a viewer in making them think they they learned something when they really did not.


According to the last article we read by Dragga and Voss, we need to humanize our visuals by adding in more visual graphics. This article today says not to go over the top, and that the information is key. Is there a trick to finding a balance? Or is one actually more important than the other?


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